About
Megha is currently serving as an Assistant Professor of Marketing in the School of Business. She holds a B.Sc. in Agriculture and an MBA in Agribusiness Management from Govind Ballabh Pant University of Agriculture and Technology. She has qualified for the UGC-NET in Management and is currently pursuing her Ph.D. in Marketing at the Institute of Rural Management Anand. Prior to joining academia, she gained 1 year and 7 months of industry experience at National Collateral Management Services Limited. Her academic and professional journey reflects a strong foundation in agribusiness, marketing, and consumer behavior
Megha (2024). Determinants of green consumption: a systematic literature review using the TCCM approach. Front. Sustain. 5:1428764. doi:10.3389/frsus.2024.1428764
Examining consumer purchase behavior in organic food markets by analyzing health, social, and environmental determinants influencing attitudes and purchase intentions.
Conducting systematic literature reviews using the TCCM framework to synthesize existing knowledge and identify emerging research directions in green consumption
Assistant Professor
School of Economics and Business
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Bengaluru
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