Ad-Venture 1.0

Ad-Venture 1.0, organised by the School of Business, RV University, on 6 November 2025, brought together industry insights and experiential learning to give students a hands-on experience of contemporary marketing.

The event featured industry sessions by Mr. Nitin Mathur, Startup Advisor and Executive Coach, and Mr. Kaushal K. Mishra, Founder and CEO of Aprisio, followed by interactive marketing challenges. Eleven teams comprising 33 students from BBA, B.Com and MBA programmes competed in Fish Tank, a brand-revival challenge, and Brand Fusion, which challenged participants to combine two unrelated brands into an innovative new offering.

The event encouraged creativity, strategic thinking, teamwork and the application of marketing concepts in real-world contexts, making marketing learning engaging and experiential.